Overview

In its digital sector, Multiply Group consolidates investments in tech-centric businesses. The Group identifies and invests the latest global innovations in marketing, advertising and media, empowering brands with data-driven and hyper-targeted advertising campaigns that optimize ROI.

According to McKinsey, consumers vaulted five years forward in the adoption of digital in just two months. Spending on internet advertising rose by 9 % to $336 billion in 2020, overtaking non-internet ad spending for the first time, and is projected for strong growth of 7.7 percent CAGR over the next five years. Virtual reality (VR) is the fastest-growing entertainment and media segment with revenues reaching $1.8 billion in 2020 and a 30% projected growth over the next five years (PwC). The global Digital-Out-Of-Home (DOOH) market is expected to reach $41.35 billion by 2027 from a USD 20.16 billion value in 2019 (Research & Markets). These key numbers prove the shift to digital is expected to be permanent, and Multiply Group differentiates itself by disrupting the local landscape with the latest smart technologies in the industry.

Investments of interest include:

  • Digital advertising
  • Data mining and management systems
  • Creative content automation
  • AR/VR tools
  • Platform (PaaS) and software (SaaS) as a service
  • Mass personalization of digital experiences
  • Consumer analytics
Portfolio of companies includes:

Firefly is a San Francisco-based street-level digital media platform pioneer that connects audiences with dynamic media on taxis and rideshare vehicles.

The company works with taxi companies and rideshare drivers to install its proprietary advertising displays atop their vehicles. These proprietary screens deliver dynamic content based on Location and GPS-enabled triggers with the highest resolution of any DOOH display on the market.

Firefly also provides an additional revenue stream to maximize drive time and empower brands to efficiently engage consumers across the US busiest cities.

Recognized as one of TIME’s Best Inventions of 2019, Firefly is trusted by top brands like Puma, Papa John’s, Postmates, Colgate and United Airlines

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Yieldmo is a New York-based fast-growing digital advertising and attention analytics company focused on driving quality advertising.

Yieldmo delivers next-gen ad formats, powered by machine learning to make intelligent buying decisions in real time. The Yieldmo Smart Exchange works with and without cookies or user IDs so brands can reach the broadest audience possible, and publishers can share the value of all their impressions.

Backed by other premier investors such as Google Ventures and Union Square Ventures, Yieldmo has developed a mobile advertising platform that captures consumers’ micro-interactions in real time, which are then combined with machine learning capabilities to deliver a superior advertising experience for consumers and higher return on investment for clients.

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