As industry experts with 16 years of leading operations in advertising/communication, Multiply Group had created the biggest media agency in Abu Dhabi and started investing in technology before transforming into an investment holding group.

In addition to Viola Communications, Multiply Group aims to have within its communications portfolio the region’s largest digital, omnichannel media groups that optimize operations in marketing and media and create holistic solutions across channels.

Portfolio of companies includes:

Established in 2001, Viola Communications became fully owned by Multiply Group in 2021. Viola Communications is today a well-established fast-growing UAE-based investment group specializing in providing fully integrated marketing and communications solutions to national and regional firms. Viola has outdoor media exclusive rights in Abu Dhabi for advertisement on lampposts, bridges and buses. The group has a head office in Abu Dhabi with offices in Dubai and Cairo.


Services Offered:
  • Advertising
  • Public relations
  • Digital
  • Production & post-production house
  • Out-of-Home Media
  • Exclusive agent for lamppost & bridge banners
  • Media planning and buying
  • Social Media
  • Events planning & management
  • Planning Consultancy
  • Fully integrated comms. solutions