We are an Abu Dhabi-based tech-focused holding company with global presence across five industries, including automotive, utilities, capital, wellness and communications. Our diversified portfolio strikes a balance between steady companies that generate recurring income and high-growth businesses.

We have adopted a bold investment strategy, executing six domestic and foreign investment deals in 2021 alone, and this is just the start. We are well-capitalized and have a pipeline of global acquisitions lined up, with the potential of above-average growth in industries we understand.

Our obsession with growth is at the roots of our Group’s expansion. We aim to constantly empower our subsidiaries with capital, technology and opportunities available within our vast network to acquire or create innovative solutions, gain operational excellence and become leaders in their industries.

Major shareholders include International Holding Company (IHC), one of the most valuable companies in the UAE, with a market capitalization of AED 266.8 billion ($72.5 billion) and an exceptional track record of taking its best-performing subsidiaries public.


Chief Executive Officer (CEO)



With Abu Dhabi witnessing a strong growth momentum, there is no better place we would want to be. We look for tech-driven, scalable businesses which have demonstrated healthy growth and the potential of disrupting their industries to invest in and grow. Our philosophy lies in our belief that the best is always yet to come, so we keep at it until we make it happen.

We empower our shareholders, subsidiaries and the wider communities with new opportunities to optimize their growth potential.


We invest in and grow progressive, scalable companies which disrupt and enhance the way businesses operate.



We started out as Multiply Marketing Consultancy (MMC) which grew by over 400x organically and a further 24x inorganically to become a leading communications agency in Abu Dhabi. In 2020, we were acquired by IHC, one of the largest and most valuable companies in the UAE; we merged our marketing operations and transformed into Multiply Group, a global tech-focused holding company.

Driven by our obsession with growth and following the acquisition by IHC, we sought funds to implement our diversification strategy, growing a portfolio of businesses across industries which we understand. This increased our exposure to both high-growth companies, with a particular focus on wellness, media and digital solutions, and steady companies which generate recurring income, such as utilities and automotive.

Having adopted a bold and long-term plan focused on acquisitions, asset reorganization and other investments in wellness, advertising, media and utilities, we have achieved a current valuation of 8-10 billion dirhams.

There is no better place we’d rather be than here and now: a dynamic group in a thriving ecosystem having already executed six investment deals and strategic partnerships in 2021. And at the core of our drive is the belief that the best is still yet to come.

With a pipeline of global acquisitions lined up, we invest in the future. We are well capitalized and fueled by our innate purpose to empower our stakeholders and the communities we operate in for them to reach their full potential. We empower them to achieve above average growth, maximize their skillset, acquire operational excellence and adopt disruptive technologies so that they turn into pioneers of change to shape the future of their own industries.



Samia Bouazza

As the CEO of Multiply Group, Samia Bouazza ensures strategic development, a growing investment portfolio of high-return businesses and sustainable growth within the Group’s subsidiaries.

Committed to maximizing shareholder returns, innovation and acquisitions, Samia’s focus is on balancing investments in disruptive solutions with steady companies which generate recurring income.

Previously, Samia founded Multiply Marketing Consultancy (MMC) and grew it, organically and inorganically, into one of the largest marketing companies in the Emirate. Samia also serves as a board member to several global and local companies.

Group Finance Director

Naveed Khan

Naveed Khan serves as the finance manager at Multiply Group. With 12 years solid experience in accounting, corporate finance and auditing, Naveed plays a strategic role in the group’s organic growth, managing the group’s consolidation process, providing financial forecasting and budgeting and monitoring financial activities. Naveed holds a Chartered Accountant qualification from Institute of Chartered Accountants of Pakistan and has worked with Big4 audit firm.



We grow and transform by building intellectual capital, making purposeful decisions and maintaining an environment that fosters and promotes open, honest and productive conversations.


  • Don’t take anything for granted.
  • We believe the best is always yet to come.
  • We are obsessed with growth.
  • We are driven by data.
  • We seek technology that enhances human potential.
  • We aspire to be at the intersection where purpose meets profit.
  • We constantly challenge one another.
  • We are intrapreneurs; we take ownership.
  • We do what’s right, not what’s easy.
  • We make work-life balance a conscious decision.