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Multiply Group invested AED 92 million ($25 million) in Rihanna’s Savage X Fenty, a direct-to-consumer e-commerce fashion company.

Savage X Fenty launched in 2018 by Rihanna to celebrate fearless individuality and broaden the definition of what is beautiful. Since its inception, it has experienced a revenue CAGR of 150%.

Promoting body-positivity and inclusivity as well as tapping rapid growth in the digital economy aligns this deal with our investment strategy.